Founded in April 2018 by Egyptian artist Norhan Selim and Laila Abdelkerim, SELISSAS; a portmanteau of
Norhan's last two names, Selim and Issa. It is a Cairo-based online store that features handcrafted
jewelry for the bold and feminine. The brand started officially operating in January of 2019.
Each piece, created by a mixture of unbalanced and chaotic metals, tells the story of the different hardships that women go through in their lives. The first collection, Boulevard of Broken Dreams, is a series of pieces that are perfect representations of how women truly struggle. Not only do they show the struggles and burdens that women carry with them, but they encourage women to wear their scars with pride.
They need to be reassured that their scars only enhance their beauty.
ABOUT THE DESIGNER
Norhan Selim, a young Egyptian artist who was born in Saudi Arabia then raised in Egypt, founded her first Jewelry brand; TRINITY DESIGNS, by the age of 18. After she graduated High School, she knew that art and creation were her true calling, so she decided to study Applied Arts and started pursuing her life long dream.
A year later, she partnered up with her best friend Laila Abdelkerim. TRINITY became more than just a business, it became something special.
Two years after Norhan founded TRINITY DESIGNS, she started designing Jewlery pieces that were a bit different than the usual geometrical shapes that were associated with trinity. While designing these new pieces, she found that they were rougher and colder. A seed of an idea was planted deep within her mind and continued to grow until it became tangible.
Norhan and Laila then decided to start a sister brand to TRINITY DESIGNS and made it more personal, starting with its name; SELISSAS.