Where it all began.
Founded in April 2018 by Egyptian artist Norhan Selim and Laila Abdelkerim,
SELISSAS; a portmanteau of Norhan's last two names, Selim and Issa. It is a Cairo-based online store that features handcrafted jewelry for the bold and feminine. The brand started officially operating in January of 2019.
Each piece, created by a mixture of unbalanced and chaotic metals, tells the story of the different hardships that women go through in their lives. The first collection, Boulevard of Broken Dreams, is a series of pieces that are perfect representations of how women truly struggle. Not only do they show the struggles and burdens that women carry with them, but they encourage women to wear their scars with pride. They need to be reassured that their scars only enhance their beauty. #MySelissas