Founded in April 2018 by Egyptian artist Norhan Selim and her partner Laila Abdelkerim, SELISSAS; a portmanteau of Norhan's last two names, Selim and Issa, is a sister brand to TRINITY DESIGNS. It is a Cairo-based online store that features handcrafted jewelry for the bold and feminine. The brand started officially operating in June of 2018.
Each piece, created by a mixture of unbalanced and chaotic metals, tells the story of the different hardships that women go through in their lives. The first collection, Boulevard of Broken Dreams, is a series of pieces that are perfect representations of how women truly struggle. Not only do they show the struggles and burdens that women carry with them, but they encourage women to wear their scars with pride. They need to be reassured that their scars
only enhance their beauty.
ABOUT THE DESIGNER
Norhan Selim, a young Egyptian artist who was born in Saudi Arabia then raised in Egypt, founded her first Jewelry brand; TRINITY DESIGNS, by the age of 18. After she graduated High School, she knew that art and creation were her true calling, so she decided to study Applied Arts and started pursuing her life long dream.
A year later, she partnered up with her best friend Laila Abdelkerim. TRINITY became more than just a business, it became something special.
Two years after Norhan founded TRINITY DESIGNS, she started designing Jewlery pieces that were a bit different than the usual geometrical shapes that were associated with trinity. While designing these new pieces, she found that they were rougher and colder. A seed of an idea was planted deep within her mind and continued to grow until it became tangible.
Norhan and Laila then decided to start a sister brand to TRINITY DESIGNS and made it more personal, starting with its name; SELISSAS.
Laila Abdelkerim, who was also raised in Egypt, attended the Modern Education School in Cairo, and is now studying Mass Communication and Media Arts. Laila has always appreciated the arts and all its aspects, so when Norhan approached her with the idea of the collection she was in awe of the idea and its designs.
In the beginning, Laila was a model for TRINITY DESIGNS, she then proceeded to handle the brand's operations. Laila then partnered up with Norhan and SELISSA'S Jewelry was born. Laila is now the Chief Operating Officer of both brands while Norhan handles designing the pieces. Laila aspires for the brand to encourage women to embrace their faults alongside their beauty, for them to reach their epitome of boldness and femininity.